Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Monday, June 16, 2014

Northern Exposure: Paintings on the road


Foggy Shore 48x24" ©N Strasburg
Santa Cruz Art League
84th Annual Juried Landscape Exhibition
June 6 through July 6, 2014


Mountain Swim 12x12" ©N Strasburg
California State Fair
Fine Art Competition
July 11 through July 27, 2014


Bare Limbs 1 28x19.5" ©N Strasburg
Slice:A Juried Cross-section of Regional Art
June 29 - August 24, 2014
Reception & Award Ceremony: Friday, July 11, 6 - 9 pm 


Friday, February 3, 2012

Reception tomorrow in Solvang


Thank you Newspress!

Original / Multiple
Following the Red Thread

February 4 through April 7, 2012
Reception Febraury 4 from 4-6pm

1624 Elverhoy Way, Solvang CA
ph: 805 686 1211

Thursday, January 26, 2012

Business matters

A great business article from the NY Times gave me some thoughts about the new start up business... Two Dog STAMPede. More design work and carving is in my future, but what about the marketing, promotion, planning, inspiration of it all?



Also in the schedule is preparation for the delivery and installation of the Limited Edition collection at the Elverhoj Museum in Solvang next week. Tuesday will be the beginning of installing a show that will showcase the 13 prints from the Limited Edition Project artists, as well as supplementary/complimentary pieces that will both educate and inform the editions printed.

The opening reception will be Saturday, February 4th from 3-6pm. There will also be a panel discussion with several of the artists on March 4th and a practical printing demonstration on March 24th.

More information will be forthcoming.


Sunday, October 23, 2011

November is nearly here


Time is flying and the delivery date is but a mere 7 days away. Putting on the finishing touches to the last paintings. Looking forward to seeing them all in the pristine gallery space.

Preview days will be Tuesday and Wednesday, the first and second of November. Come by the gallery for the first look at the show. I guarantee there will be a lot to see.

Winter, Scorpion Landing  12x12" ©2011

Friday, April 29, 2011

New Print Offering - Libby Smith

"In Touch" by Libby Smith

Image size 9 3/4" x 7 3/4"
Paper size 22" x 15"
Paper is Rising Stonehenge Warm White
Graphic Chemical Bone Black Ink
Solar intaglio
edition of 25
2011

Available through the SB Arts Collaborative
Find out more about the project and the artists at Limited Edition Project

Wednesday, March 23, 2011

Super offerings from Santa Barbara's finest

Thirteen artists are working in collaboration on a printing project to raise funds for the new organization Santa Barbara Arts Collaborative.

The idea was hatched by fund raising maven Tracey Morris as a means of, not only, raising money for direct-to-artist grants but also as a way to educate a growing audience that anyone can start a grand collection with limited funds.


Here are editioned prints {meaning limited to ONLY 25 of each image offered} at the affordable price of $50 each. They are hand made, hand pulled prints by our local and well loved artists. Half the money goes to the artist for the materials to make the edition, the other half goes to fund grants to help artists in our community stay in our community, realize a dream project or to purchase much needed materials.

The grants include all the arts, not just visual, but dance, theatre, music, literature .... I'm sure to be missing one, but you get the idea. The grants keep our community rich with culture, one reason why we all love it here.

How can this not be a win win for everyone! So far we have 7 prints available with a new print coming out the first of every month. There will be 13 in all, a good baker's dozen. You can get more information on the prints and their creators HERE as well as at the Arts Collaborative website.

Happy collecting! Let's get started!

Saturday, July 24, 2010

Faux pas or blunder?

Seems that someone at the Santa Cruz Art League wasn't paying attention to the ribbon labels carefully. As it turns out, my beloved Shoreline painting was not, in fact, an honoree of honorable mention status but a First Prize winner in the oil painting category.

It's wonderful to know, yes. A check arrived with congratulations last week, very nice. However, I am still somewhat miffed. I'll tell you why. The entire show the painting, First Prize, hung with an honorable mention ribbon attached to it. Also, I found out about the prize, by mail, 3 weeks after the show closed. Not even when the paintings were picked up was there any indication of the award.

I find it really odd behavior for an 80th annual statewide show to have such disorganized operations. For someone who worked in retail and has read up on consumer psychology, it would have been really great to have had that first place ribbon on my painting. Maybe I'm just being persnickety. Is it wrong to want the recognition?

So here it is again, drum roll please, the first place oil painting, Winter Shoreline, 80th Annual Juried Landscape Competition, Santa Cruz, California June 2010.


Tuesday, May 25, 2010

Carmel by the Sea

My two day road trip this past weekend took me to Santa Cruz where I delivered work to the Art League, dropping off two paintings for their annual juried landscape exhibition.

While in the area I drove south to Carmel to meet (for the first time) Chris Winfield in Carmel. He has a beautiful space, Winfield Gallery, off Ocean Avenue, the main drag in Carmel. The gallery hosts an amazing collection of artists, a virtual treasure trove of painting and sculpture.

Chris is wonderful and easy to talk to... about anything, anything art, business, politics. He seems to have his hands in many cookie jars as well, working both with the Fresno Art Museum and the Crocker Museum in Sacramento.

Lucky me, Chris has agree to try a few paintings. I will be interested to hear the response from an entirely different kind of audience.

If you are passing through the area Carmel is an incredible location to stop and get out. The trees are breathtaking, the ocean air invigorating and there is a lot to see in shops, galleries and restaurants. Make sure to pay a visit to Chris' gallery for an eyeful of beautiful work and a warm, knowledgeable host.

Creek Grove oil on birch panel 30x30" ©2009

Shore Patterns oil on birch panel 48x24" ©2009

Blue Tide oil on birch panel 29.5x19.5" ©2007

Wednesday, February 24, 2010

Affordable Web Presence

The amazing web gal, Amy Love, fabuloso designer and web programmer for Santa Barbara Printmakers has a special offer to anyone needing a website. She has put together a fantastic package deal, a website that has up to five pages (such as, about the artist, gallery and contact page) the gallery pages would include up to 16 images all for $500.


Here is a SAMPLE of what the web site would look like. It's a very clean template, easy to navigate and read. If you want more images or pages she can do that as well she would charge an hourly rate or by project if you want something more complicated.

The only thing NOT included in this $500 package is your domain name... which would cost $10 a year to register and the web hosting ( you must have a big main frame site that hosts your inclusion in the ethers) which would cost approximately $50 a year, both of which Amy could help you establish.

Amy has worked with many artists building their websites, mine included. Here are a few links if you want to see more of what she can do for you.


www.roeannewhite.com
www.valorifussell.com

Amy's own website with many more samples graphicengineering.com

Not only is Amy an incredible web person but she was first trained in print. She has designed and project managed business cards, postcards, announcements, greeting cards and advertisements. She is a one stop shop for your graphic needs. I can't recommend her highly enough, she is one of the easiest people to work with and gets the job done quickly and efficiently.

To get in touch with her you can either reach her through her website OR send an email to amy.love@gmail.com

Friday, January 29, 2010

New Greeting Cards




Two of my favorite images, Sky Hole and Creek Grove, are being made into greeting cards. You will be able to find them in my shop by the end of next week.

Saturday, January 23, 2010

New Prints on Etsy

It was an experiment. Four years ago I was asked to participate in a show focusing on the California missions. I was reluctant to agree and then thought that perhaps through printmaking I could make something more interesting, more graphic, a suggestion of the mission styling without overly romanticizing the heavily touristed landmarks of our state.

I was assigned La Purisima, Santa Ines and San Fernando Rey, none of which I had visited in years. It was a project to research, kind of left brain which is kind of like printmaking, problem solving mixed with some creativity. I had a good time trying although still given a choice it's not a subject matter I would generally lean towards. But I can embrace architecture and the printing process is never without it's rewards no matter how hard one flails in it's processes.

I've decided that these images have been too long in my drawers and it's time they are respected as part of my creative repertoire. Somehow there is still a nagging feeling that they would be better on a Tshirt, but that's just me.

These are now listed in my Etsy shop... who knows maybe the Tshirts won't be far behind!

Mission San Fernando Rey doorway image 6x4.5" matted to 15x12 3/8"


Mission San Fernando Rey fountain/collonade image 8x5" matted to 16x12"

Sunday, November 15, 2009

Recession? Let's talk

Joanne Mattera posted this article on her blog recently "What recession?"

It's worth a look and a gasp. Perhaps it's heartening but maybe just out in left field.

I love Joanne's blog. She has a fabulous article every week "Marketing Mondays". Great information for artists at every level.

Wednesday, September 23, 2009

Updates and post No. 200

It's hard to believe that it's already Fall and September will come to a close in a week. Where did the month go?! My exhibition at Sullivan Goss, AIR I EARTH I FIRE I WATER will be up for one more month, closing on November the 1st.


The over-achiever that I am, I delivered far more work than there was space on the walls so the gallery is slowly replenishing and rotating the paintings as they sell. I was told by a friend that many new things were to be found at the gallery this week.

This month has been an amalgam of projects. I spent a week at a classic Japanese woodworking workshop, Moku Hanga, learning a new form of printmaking. (I WILL be posting images, I promise!) Of course coming home from that meant clearing a space in my studio and ordering all the proper tools to be able to make these prints in my studio. At the same time, many group shows were looming. I frenetically went through all my drawers and pulled out prints and started matting and framing for the upcoming onslaught of Fall obligations. It was 3 or 4 days just cutting mats and another putting the frames together. I do think at last I'm ready.

Many of these matted gems are now adorning the lists of my Etsy shop and there are many more stacked and waiting to be added. The black and white prints will follow and perhaps something larger than the 2x2" image!

Here's a preview:



Saturday, August 11, 2007

Saturday, July 21, 2007

Southwest Art Magazine - August 2007


Thank you Bonnie Gangelhoff and Norman Kolpas
for the inclusion in the August issue of Southwest Art Magazine.

Thanks also to Sullivan Goss for the lovely ad.

Wednesday, May 23, 2007

The Lovely Sylvia White

I had the great good fortune of having Sylvia White visit my studio yesterday afternoon. After several years of being inspired by her newsletters coupled with crippling post exhibition blues that were making it difficult to get back to the easel, I decided it was time to hire Sylvia to guide me making the next move with my career.

She was gracious and lovely, in addition to telling the hard truths without sugar coating - a character trait I admire, particularly in business. She had reviewed all my online material and came prepared with a consultation kit. She advised me on the holes that existed in my resume and made suggestions about how to fill them. She left me with homework and the feeling that I'm moving in the right direction.

Marketing your work is a matter of casting out your line continuously, keep knocking on doors, keep asking for your work to be seen, and most importantly, know what it is that you want. What is your end goal?

I heard in a lecture, long ago, the line "how do you know which direction to set sail if you don't know which port your are aiming for?" A few minor changes in your steering can multiply the shift in your trajectory exponentially in the long haul, so best to know what it is you are attempting in order to make the right adjustments. Small changes can have enormous impact, which means baby steps.... always baby steps. Growing slowly keeps the fear from ruling your decisions.

Thank you Sylvia for the confidence and the encouragement. Thank you also for the suggestions and even the homework. You are a treasure and an invaluable asset.

If anyone is wondering if I would recommend Sylvia's services? I would say it is one of the best places to invest your time and money.

Thursday, May 17, 2007

Getting Plugged In

For the past week I have been spending my time tethered to my desk, working at marketing and "spreading my seed" so to speak. I enrolled in a tele-class through smARTist Art Marketing several months ago and I'm finally getting around to employing some of their many tactics on web marketing. There was a list of 9 things to do to get noticed on the internet.

1 - have your own website, of course!
2 - have a blog and post regularly
3 - have a "my space" page
4 - write reviews on Amazon
5 - sell on ebay

Okay, the last four are somewhere in my memory bank. I, obviously, have not gotten around to those other four things, yet. I will get back to you ....

I DO however have a new my space page HERE. Oh, it's still in it's infancy, there isn't much there, but it IS a placeholder for things to come.

AND, I did open an Etsy shop. You can see it HERE. I will be listing many of the prints I make and perhaps some of the stock in my studio that is small. It will save emailing clients all the images of paintings available. I DO adore my dealers, so for my larger work, my newest/latest work will have to be found at their galleries.

Progress. Moving forward. Baby steps.

Friday, May 11, 2007

Kneel and Worship Molly Gordon!

She's done it again! Another amazing newsletter that should get you out of your seat. Read it, use it, love it.

Authentic Promotion®
Volume 9, No. 11 • May 8, 2007
Molly Gordon, MCC
Sign up at Authentic Promotion

Features
Tending the Seeds of Purpose

Sidebar
The Bedside Table: Presence, Purpose, and Awareness

Tending the the Seeds of Purpose

"[How can] a tiny seed create a huge tree? Seeds do not contain the resources needed to grow a tree. These must come from the medium or environment within which the tree grows.… In a sense, the seed is a gateway through which the future possibility of the living tree emerges."
from Presence, Human Purpose and the Field of the Future, by Peter Senge et al

"In our lives and businesses, you are both garden and gardener." Molly Gordon

I first published this article in September of 2004. I wrote in the introduction, "Every cell in my body knows that Time has quickened its march, and that if I am to be a gateway through which the future will emerge, it is time for me to wake up." It's now May, 2007, Time is marching just as briskly, and I am still waking up. Will you join me?

It's time to wake up to purpose, and I don't mean the kind of life purpose that we can wear like a top hat and cane as we soft-shoe our way to prosperity. No, I mean the kind of purpose that is emergent, mysterious, utterly our responsibility yet utterly beyond our control.

I do believe that we are each and all both garden and gardener, but I do NOT believe that we are THE garden or THE gardener. In other words, while we are each unique participants in the dance of creation, we are also inseparable from every other participant in that dance. Everything we do in the garden of our lives affects and is affected by what everyone else does and vice versa. What's more, somehow there is a collective garden and a collective gardener, though most of us are light-years away from conscious, let alone skillful, participation at that level.

If this is true, the way we conceive and conduct business is of the utmost importance for ourselves, our children, our neighborhoods, our planet. The choices we make each day will shape not only our personal legacies, but also our cultural, environmental, and political legacies. Yet too often, I fear, we draw back from this realization and all that it implies because we cannot tolerate the contrast between our responsibility (HUGE) and our control (minuscule).

Enough theorizing. How can each of us tend to the seeds of purpose within our hearts and souls and within the hearts and souls of our communities of interest?

1. Cultivate response-ability. Ask yourself: "In what ways – no matter how small – can I tend the garden that I am and to the garden that I am part of (my community, my relationships, my industry or profession)? Make a list (keep it SHORT), then do one thing every day. Here are some examples:

Tithe 10% of your income to causes that you really care about. Don't wait until you have more money, just do it.

Learn to tell the truth without brutalizing the other party. (Fred Kofman's Conscious Business audio program will teach you how to do this.

Look at your practices and habits, and ask yourself: what kind of reality am I generating by living this way? If you are living on a diet of energy bars (guilty!), perhaps taking time to make a salad or cook some veggies would put you more in touch with the earth, at a cost of 15 minutes a day.

Love and respect are not feelings; they are actions. If your relationships are under-nourished, decide now to feed them with awareness, attention, and commitment. Review your outstanding commitments (implicit and explicit). Respectfully renegotiate any that you cannot fulfill.
When doubtful, afraid, or confused, pause. Breathe. Connect to whatever it is that you hold to be of transcendent value. Then ask yourself, "If I truly believed that my action could bring more light to the world, what would I do now?" Don't be surprised if the answer is small and simple. Just do it.

2. Reject cynicism. I don't know about you, but I am tired of being jaded and ironic. It was fun back in the 70s, but it's 2007, and the world needs our loving commitment and wide-awake attention.

I'll say it again, tithe. Putting your money where your heart is makes a great antidote to cynicism and invites gratitude. Scale your giving to your resources so that both may grow.

Practice appreciating others. Marvel at the many ways we move in the world. It's amazing how intriguing folks are when you drop the notion that you should agree with them or they with you.

Laugh at yourself and others. No need to pretend we're all perfect; while that may be true in the absolute sense, in the manifest realm we're all really pretty funny. A belly laugh is an act of celebration, not cynicism.

Make a list of your chronic complaints – the beliefs you hold about why your life and work can't be different that are so ingrained you hardly even know you hold them. (Tip: ask a co-worker, spouse, or friend to clue you in.) Then look for evidence that you're mistaken.

3. Give up magical thinking. Yes, the world needs loving commitment, but we can't heal or deal effectively by romanticizing ancient wisdom, retreating to suburban Pleasantvilles, or lounging in bubble baths while we burn incense and listen to chant.

Put magic to work. Unpack the symbols and rituals that speak to you; explore the interpretations and implications of the images you find significant. Journal, dance, draw, and talk about what you discover. Then put your insights to work in the world.
Cultivate a loamy seedbed for yourself (go ahead, have a bubble bath). But if you don't get out in the sun, the rain, and the wind, you won't grow. Better to be a weed than a hot-house flower.
Act. Walk to work, even in the rain; get up 30 minutes early to pray or meditate for the well-being of the world; turn off the TV and volunteer five hours a week to the cause of your choice; practice listening thoroughly to others before speaking your point of view. The point is not to endure discomfort for discomfort's sake, but for the freedom you gain when comfort is no longer a limiting factor in how you show up or serve.

4. Tend the soil. As Peter Senge and company point out in the first quote, no matter what kind of seed is growing in you, it can't grow into a tree without nutrients.

Perhaps your inner life could do with a bit of compost. (See The Bedside Table for a powerful tool to develop the neurological components of increased awareness.)

Maybe your physiology could use a shot in the arm (aerobic exercise, anyone? Pilates?).
Or perhaps what's most wanting is connection, the exchange of attention, caring, even touch with other human beings. Join a book club. Take meals to the sick. Say hello to the checker in the supermarket.

5. Shine. In the words of Marianne Williamson, "Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness, that most frightens us. We ask ourselves, who am I to be brilliant, gorgeous, talented and fabulous? Actually, who are you not to be? You are a child of God. Your playing small in the world doesn't serve the world. There's nothing enlightened about shrinking so that other people won't feel insecure around you. We are born to make manifest the glory of God that is within us. It is not just in some of us, it's in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our fear, our presence automatically liberates others."

When you feel really good about yourself (and I hope that happens often), pause to savor your capacity to experience in that moment the blessings that are present in every moment.
When you feel bad about yourself, pause and wonder about the mysterious workings of the world. If somehow your suffering or discomfort or errors were the compost for all of life, could you live with that?

6. Keep it simple; don't over-simplify.

Keep it simple. Gardening, life, work – these are all vast endeavors. Yet in any given moment there is only one weed to pull, one breath to take, one email to answer.

Don't over-simplify. Anyone of my suggestions could be a perfect fit or utter hogwash depending on your circumstances and how you interpret what I have written. If you're a working mom or dad getting by on 6 hours of sleep, getting up 30 minutes early to meditate for the good of the planet is probably not the best move.
Namaste'.
______________________________________________

Talk Back: Please send your questions and comments to letters@authenticpromotion.com. Do not use the return address for this newsletter or your letter will be lost in cyberspace. If you do not want your letter to be quoted in future writings, just let us know.

Like this issue? Please feel free to pass it on or to reprint the article on your Web site or in your own e-zine. All I ask is that you forward the newsletter in its entirety and/or that you include the following paragraph and copyright line if you reprint the article.

This article originally appeared in the Authentic Promotion e-zine and is reprinted with permission from the author. Molly Gordon is president of Shaboom Inc., a coaching and training company that delivers hope, help, and hilarity to Accidental Entrepreneurs so that they can thrive doing work they love. For more information, visit http://www.shaboominc.com.
Copyright 2007, Shaboom Inc. All rights reserved.

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The Bedside Table: Presence, Purpose, and Awareness

Presence, Human Purpose and the Field of the Future, by Peter Senge et al
We know that our subjective experience both as individuals and in organizations has everything to do with the culture we create, the success of our products and services, with profitability and effectiveness. But we don't know much about how to deliberately tap into and work with this subjective aspect of work. Senge and his co-authors have written a moving and provocative exploration of how subjectivity relates to objective experience. Highly recommended.

I was an off-and-on meditator for decades until I suspended disbelief long enough to try Bill Harris's Holosync, a sound technology that facilitates creativity, deep rest and relaxation, and experiences of insight and connection.

Three years later, I'm a solid fan. I don't feel the program replaces meditation and prayer any more than injecting a neuro-chemical can replace having a lover. (Yeow!) At the same time, Holosync has made meditation the rule rather than the exception in my daily practice.

If you are profoundly allergic to direct marketing, be aware that Bill is a tireless marketer. If you try the first recording in the series, you can expect to receive a lot of mail, and a lot of it is actually quite informative. If you hate that kind of thing, just phone or email Bill and he will stop.

If you have specific questions, email me at holo@authenticpromotion.com.

Conscious Business, Fred Kofman
Kofman's tapes distill some of the best theory and practice available around effective communications and performance enhancement. Discover the power of being a learner. Find out how to tell the truth without antagonizing others. Learn how to have conversations that result in commitments and follow through.

The Work of Byron Katie
The Work is a radical (and simple) process of inquiry that unravels the mares' nests of your painful thoughts to leave you free and whole. I can't think of a more direct route to living with grace, love, and power.

How does this apply to business? Have you ever had a thought about business that made you suffer? I thought so... You are going to love this work!

Order Here

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